Gaborone: BancABC today announced that it has concluded a
landmark agreement with the Botswana Football Association (BFA) to
sponsor the senior national football team - the Zebras.
The 3-year sponsorship deal with the Zebras sees BancABC join
Orange Botswana as the secondary sponsor of the national team. The
BancABC partnership has potential total value of P8.3 million to
BFA over the sponsorship period. BancABC would like to thank Orange
Botswana for having opened up the sponsorship platform.
Tebogo Sebego the President of the Botswana Football Association
said "BancABC is the fastest growing commercial bank in the country
and it is only fitting that the Zebras should associate itself with
BancABC. The partnership is a milestone towards the development of
the game and the commercial gains by BancABC into the Zebras brand.
Botswana football couldn't have asked for a better partner".
Jitto Kurian the Managing Director of BancABC Botswana said "the
Zebras have enormous potential, and its appeal and following in
Botswana is unrivalled. We are very happy to be the first bank to
become an official sponsor of the Zebras. We look forward to
supporting them in their quest to qualify for the Orange Africa Cup
of Nations - South Africa 2013 and the FIFA World Cup Brazil
Stephanie Stoneham the Country Marketing Manager for BancABC
Botswana said "we are humbled to be the first bank in Botswana to
make this monumental commitment to the national team and pleased to
be a proud supporter of the team that is closest to the hearts of
Batswana across the length and breadth of this country. We look
forward to working with the BFA and the team as they seek to scale
new heights and climb up the FIFA rankings".
In a similar fashion to the Orange Botswana sponsorship, the
BancABC sponsorship will also comprise of three elements; firstly
fixed annual fees; secondly, performance bonus; and thirdly, joint
marketing and commercial initiatives. The sponsorship will be split
over a 3-year period (2012-2015) with BancABC paying P2.7 million
in the first year, P2.7 million in the second year and P2.9 million
in the third and final year bringing the total value of the
sponsorship to P8.3 million.
The BancABC logo will be a part of the new Zebras jersey design
and will sit on the left-hand sleeve as illustrated below:
BancABC is the brand names of ABC Holdings Limited a company
registered in Botswana, which has a primary listing on the Botswana
Stock Exchange and a secondary listing on the Zimbabwe Stock
Exchange. BancABC operates in Botswana, Mozambique, Tanzania,
Zambia and Zimbabwe and has a group services office located in
Johannesburg, South Africa.
Historically, BancABC was a merchant bank offering a diverse
range of services. These included wealth management, corporate
banking, treasury services, leasing, asset management and stock
broking. The Group is now expanding into the Retail
BancABC Botswana through its predecessor entities has been in
Botswana since 1989, initially operating as a leasing business and
subsequently as a merchant bank. BancABC received its commercial
banking licence in August 2009 and opened the first branch at the
Square in the new CBD in July 2010 and now have five branches,
including Airport Junction, Game City, Fairgrounds, The Square and
BancABC Botswana will further be expanding its retail footprint
across the country by opening more branches in the coming months.
BancABC Botswana was first to launch the 100% Home Loan in October
2012, and was again the market leader by being the first to launch
VISA Chip & Pin Debit, Credit & Prepaid Cards in Botswana,
including a Prepaid Cash Card in Pula & Prepaid Travel Cards in
South African Rand, Euro, Pound Sterling and US Dollar.
BancABC's vision is to become Africa's preferred banking partner
by offering world-class financial solutions. For information,
For any further queries please contact:
Country Marketing Manager
Tel: +267 3674321
Fax: + 267 390857
Mobile: +267 72358636
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