signs deal to co-sponsor the Zebras for 3-years

Gaborone: BancABC today announced that it has concluded a landmark agreement with the Botswana Football Association (BFA) to sponsor the senior national football team - the Zebras.

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The 3-year sponsorship deal with the Zebras sees BancABC join Orange Botswana as the secondary sponsor of the national team. The BancABC partnership has potential total value of P8.3 million to BFA over the sponsorship period. BancABC would like to thank Orange Botswana for having opened up the sponsorship platform.

Tebogo Sebego the President of the Botswana Football Association said "BancABC is the fastest growing commercial bank in the country and it is only fitting that the Zebras should associate itself with BancABC. The partnership is a milestone towards the development of the game and the commercial gains by BancABC into the Zebras brand. Botswana football couldn't have asked for a better partner".

Jitto Kurian the Managing Director of BancABC Botswana said "the Zebras have enormous potential, and its appeal and following in Botswana is unrivalled. We are very happy to be the first bank to become an official sponsor of the Zebras. We look forward to supporting them in their quest to qualify for the Orange Africa Cup of Nations - South Africa 2013 and the FIFA World Cup Brazil 2014".

Stephanie Stoneham the Country Marketing Manager for BancABC Botswana said "we are humbled to be the first bank in Botswana to make this monumental commitment to the national team and pleased to be a proud supporter of the team that is closest to the hearts of Batswana across the length and breadth of this country. We look forward to working with the BFA and the team as they seek to scale new heights and climb up the FIFA rankings".

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Sponsorship details

In a similar fashion to the Orange Botswana sponsorship, the BancABC sponsorship will also comprise of three elements; firstly fixed annual fees; secondly, performance bonus; and thirdly, joint marketing and commercial initiatives. The sponsorship will be split over a 3-year period (2012-2015) with BancABC paying P2.7 million in the first year, P2.7 million in the second year and P2.9 million in the third and final year bringing the total value of the sponsorship to P8.3 million.

The BancABC logo will be a part of the new Zebras jersey design and will sit on the left-hand sleeve as illustrated below:

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About BancABC

BancABC is the brand names of ABC Holdings Limited a company registered in Botswana, which has a primary listing on the Botswana Stock Exchange and a secondary listing on the Zimbabwe Stock Exchange. BancABC operates in Botswana, Mozambique, Tanzania, Zambia and Zimbabwe and has a group services office located in Johannesburg, South Africa.

Historically, BancABC was a merchant bank offering a diverse range of services. These included wealth management, corporate banking, treasury services, leasing, asset management and stock broking.  The Group is now expanding into the Retail space.

BancABC Botswana through its predecessor entities has been in Botswana since 1989, initially operating as a leasing business and subsequently as a merchant bank. BancABC received its commercial banking licence in August 2009 and opened the first branch at the Square in the new CBD in July 2010 and now have five branches, including Airport Junction, Game City, Fairgrounds, The Square and Francistown.

BancABC Botswana will further be expanding its retail footprint across the country by opening more branches in the coming months. BancABC Botswana was first to launch the 100% Home Loan in October 2012, and was again the market leader by being the first to launch VISA Chip & Pin Debit, Credit & Prepaid Cards in Botswana, including a Prepaid Cash Card in Pula & Prepaid Travel Cards in South African Rand, Euro, Pound Sterling and US Dollar.

BancABC's vision is to become Africa's preferred banking partner by offering world-class financial solutions. For information, visit www.bancabc.com

For any further queries please contact:

Stephanie Stoneham

Country Marketing Manager
BancABC Botswana
Tel: +267 3674321
Fax:  + 267 390857
Mobile: +267 72358636
Email: sstoneham@bancabc.com
Web: www.bancabc.com

 

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